Master Motor is all set to launch a 1500cc Changan Alsvin sedan car on December 11, 2020. This would be the cheapest car in Pakistan against Toyota Yaris and hatchbacks.
Master Motor has decided to launch two cars. One is a 1500cc sedan Alsvin and another SUV which they have to decide on.
Master Motor has established a joint venture with Changan and is already selling the Changan Karvaan, a minivan in Pakistan. The company has been in the automotive industry making commercial buses, trucks for passengers, and loading and auto-part manufacturing facility named Procon Engineering. Before coming to this joint venture the company has manufactured supply seats from motorcycles to high-end USVs. Master Motor has two automotive plants in Karachi having a yield of 740 buses, 9,000 trucks, and 30,000 passenger vehicles annually in Pakistan.
The Government Auto Development Policy 2016-21 paved a way for many companies to work in Pakistan and Changan is one of the car companies that came to Pakistan after 2016. As the policy will up in June 2021 so the company is looking forward to launching a maximum number of models before the deadline to get exemption of tax incentives for five years under the government’s scheme. In Pakistan before Changan, Suzuki, Toyota, Honda, Hyundai, and Kia are the dominant players in the automotive industry.