Pure bedlam? Or a ” superb” strategy to win back public sympathy and keep his job as Toronto’s mayor?
whichsoever the case, it was a wild day at city hall Tuesday — followed avidly in updated headlines around the world — as Mayor Rob Ford broke with months of denials to finally admit “I have smoked tornado.”
It was an entry that was totally different with the past six months and looked to catch close consultants off guard — even, maybe, his brother Coun. Doug Ford, who had only that morning started an aggressive round of talk show appearances designed to prop up the policy.
If there was a plan here, “it just continues to be one of the most unlawful and mind-boggling communications strategies that I’ve ever seen in my life,” says Bill Walker, general manager of the PR firm Fleishman-Hillard’s Toronto office.
